Tag Archives: construction worker

Goonday Moonday: Construction Workers & Assorted Large Men

dolorminworker

In this edition of Goonday Moonday, all of the media here are from ads of some kind (courtesy of AdsOfTheWorld.com).  I am still amazed to only find a handful of ads showing large men in flattering or the very least, respectful, ways.  For example, the above ad appears to be a very respectable commercial.  But look closely and pay attention to the product that’s being sold…  Caught it?  Good.  Yes, we have another hefty man being used as an “humorous advertising device” (I made this term up).

Am I bitter at this common practice?  Yes and no.  Yes, since as we are all admirers of large men, we have a better grasp and understanding for men of such beautiful sizes.  As such, we prefer to view our objects of affection in a much better light.  And, no, because, in some ways, we feel like we belong in such an exclusive group that the rest of the world won’t ever understand.  When we see such husky and chubby men in the media being ridiculed (whether it be inoffensively or no), we can’t help but grin as we know and feel something that is utterly and uniquely ours.  Laugh all they want, but we get the last laugh as we partake in a celebratory visual feast.

Still, that doesn’t mean that we cannot change the world’s view on large men…

Anyway, here’s a pretty cool commercial about construction workers enjoying some fine afternoon dining with a Wendy’s Gourmet Mushroom Swiss Burger…

http://adsoftheworld.net/videos/croquetwendys.mov

wendys-croquet-construction-01

wendys-croquet-construction-031

wendys-croquet-construction-06

wendys-croquet-construction-09

wendys-croquet-construction-12

wendys-croquet-construction-14

There’s really nothing “negative” about the above commercial.  However, it inadvertently juxtaposes “macho” men with “queer” behavior.  Basically, it sends a message that this ad is and should be funny because rugged men with facial hair should not be eloquent, polite, and, well, “queenie.”  In turn, it also inadvertently compares gay folk with theatre-going (note my spelling of “theater”) English folk.  -_^

From the rugged construction workers, we’ll now take a look at sumo wrestlers — who are, quite possibly, the most-used HAD (my acronym for my made-up term, “humorous advertising device”).

monstersumo

companhiasumo

w670-walkman-phone-sumo

luxaflex-sumo

So why are sumo men funny?  Why is their weight a great punchline for a joke?  And why are they funnier when they’re wearing a tutu or about to celebrate gay love?

With those questions in mind, here’s a Men’s Health magazine ad…

chubby-buddha-bear-mens-health

First of all, BearMythology completely disagrees with the above ad.  That unbelievably gorgeous image of a chubby bear not only has a body of a God, but someone I and many others will definitely worship.  You know that ancient & mystical Sanskrit word of “OHM”?  It was actually our female & gay bear/chub loving ancestors’ term to describe a buddha (not the slimmer Buddha, of course) when they see one walking on the streets.  They would actually say, “Oh Holy Moley!” or “OHM!” (thus it was recorded the very first instance of internet slang).

Now let’s take a look at ads that are just using silhouettes of large men.

radiantgymsleep

radiantgymtwicetheman

Admirers of stocky & large men are typically torn: healthwise, it’s better for such men to be “fit” rather than husky or obese.  Unfortunately, we love them big.  And, more often than not, to us, the bigger the better.

Well, that’s something that I cannot cover on a post that’s just called “Goonday Moonday.”  It’s too complicated.  😛

And to end this post, here are more ads of our beautiful big men…

gordillaz

better-than-beer-chubby-man

paddy-power-bingo

mokarabia-wrestler

matchbox-construction-bear

Okay, I lied.  This is the last thing I’m going to say.  I’m typically very open and forgiving, but I absolutely hate the following ad.  Any ad that equates depression to obesity then sell a gym out of it is downright low and insulting.  The chubby man needs to see mental help and not an aerobics instructor…

olympiaconfidence

Paper Mate Flex Grip Elite Commercial: “Stop the Shakes” (Only If I Could)

Paper Mate Flex Grip Elite - Stop the Shakes

Got a heads up from Joseph about this fantastic commercial about a burly construction worker operating a pneumatic drill who just can’t stop shaking…  Wow, a commercial that involves a big bearish man and there’s nary a cruel joke in sight about his build.  Very cool.

Hmm.  I can’t seem to stop “shaking” as well…  (If you’re thinking what I’m thinking, then let’s give each other a virtual high-five — after you wash your hands, of course.)  -_^

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Cliff Bemis: Cliff’s Notes (With Woofy Construction Bear)

Cliff Bemis has this parable in his official site that I’d like to share.  And I would like to illustrate it with a woofy construction worker bear that a good friend of mine had once shared from the old BearMythology Yahoo Group days…

Cliff Bemis
-Cliff’s Notes-

An elderly carpenter was ready to retire. He told his employer-contractor of his plans to leave the house-building business, and live a more leisurely life with his wife enjoying his extended family. He would miss the paycheck, but he needed to retire. They could get by. The contractor was sorry to see his good worker go, and asked if he could build just one more house as a personal favor. The carpenter said yes, but in time it was easy to see that his heart was not in his work.

He resorted to shoddy workmanship, and used inferior materials. It was an unfortunate way to end a dedicated career. When the carpenter finished his work, the employer came to inspect the house. He handed the front-door key to the carpenter. “This is your house,” he said, “my gift to you.”

The carpenter was shocked! What a shame! If he had only known he was building his own house, he would have done it all so differently.

So it is with us. We build our lives, a day at a time, often putting less than our best into the building. Then with a shock, we realize we have to live in the house we have built. If we could do it over, we’d do it much differently. But we cannot go back. You are the carpenter. Each day you hammer a nail, place a board, or erect a wall.

“Life is a do-it-yourself project,” someone has said. Your attitudes and the choices you make today build the “house” you live in tomorrow.

Build wisely!

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